The Rolex secondary market continues to evolve. Here's our December 2024 analysis of key trends and pricing movements.
Market Overview
After the corrections of 2023, Rolex prices have stabilized at new equilibrium levels. Sports models remain strong while some Datejust configurations have softened.
Hot Models
- Daytona: Continues to command premiums, especially ceramic bezels
- GMT-Master II: Pepsi and Batman remain in high demand
- Submariner: Classic choice, stable pricing
- Sky-Dweller: Growing collector interest
Models to Watch
- Air-King: Mixed reception, prices settling
- Datejust 41: Common configurations softening
Dealer Recommendations
- Focus on full sets with papers
- Quick turnover over speculation
- Build relationships for allocation access
For comprehensive market analysis, visit our 2025 Market Trends report.